I firstly began with creating a few business card designs for them, and this was the final chosen design..
Secondly they wanted a promotional leaflet to give out to customers that explained who they are and what they do. The leaflet took several attempts to get right due to the inability to print and other things! I firstly designed a standard vertical folding leaflet, keeping in mind the 'Crazyplay' branded theme. The orange play frame bar theme I had in this design was to tie in with their new website which also uses these orange frame bars. I also wanted to express a 'crazy' theme, I done this by un-organizing the layout and making strong use of the bright colours in their logo. This design was unfinished, as the company decided that they wanted to create a different approach to their leaflet.
The company liked the style and idea of the above leaflet but asked if their leaflet could match the shape of their logo. I thought this was an interesting approach that could look awesome completed and also play out well to their company brand.
I firstly designed a folded leaflet as above in the shape of the logo. This design would mean that once the leaflet was folded up it would have made an uneven and crazy shaped stack..
The second approach of creating the leaflet in the shape of the logo, was to design it as a booklet. This is what the company liked but unfortunately had problems with it at the printers and it meant a lot of cutting or prior to the exhibition...
In the end we went with a completely different style all together, which is difficult to explain the concept without seeing the finished piece. The company are going to send me a sample of the finished leaflet so I can then post up photographs of it! :) Heres the template for the final design..
Very impressive, you're fantastic with these designs..Great job done keep it up...Website Template
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