Schwartz Packaging Re-Design

This was a university brief to chose an existing product on the shelves and create new packaging for it. I chose Schwartz spices because I often notice spice bottles being used in the kitchen as decoration. I wanted to create a visually interesting approach to my design so that they stood out on the shelves against the vast variety of other spice and herb products and also so that customers would admire them for the decoration purpose.

The initial design concept I created was half circle patterns created out of the ingredients that are used in each spice/herb (i.e red and yellow peppers and chilli for paprika). I decided to use my vibrant patterns on a plain white background so that they stood out to the eye and also to express the notion that spice/herbs adds zest to a plain dish!

I then created the refill box layouts using my half circle design as the front feature piece.

I also created packaging strips for the glass bottles that would be used as decoration and to fit into standard spice racks.

After I completed the look of my packaging re-design, I used sections of all the half circle designs I created for each spice/herb product and created a poster design that I feel brings all the re-design together and creates a visually exciting bulk.